For 67 years and counting, RoC Skincare has been pushing for effective skincare, ingredient innovation, and beautiful skin. Founded by Dr. Jean-Charles Lissarrague, a pharmacist at Pharmacie Rogé Cavaillès in Paris, its roots are solidly grounded in delivering results without compromising the skin—from developing the first broad spectrum UV sunscreen in the 1960s to pioneering over-the-counter retinol. However, reputation alone doesn’t guarantee survival in the highly competitive stakes of skincare.By finding a new audience in Genzennials and harnessing the power of social media, RoC Skincare is proving you can’t beat a tried-and-trued product, with 70% growth since 2020. Accolades and science-proven efficacy are certainly a key part of the formula, but with the Look Forward Project, an initiative on the power of optimism and its impact on physical and mental well-being, the company is expanding its message beyond the bottle.This January, Gryphon Investors sold its majority stake of the company to Bridgepoint Europe VII (BE VII) in an estimated $500 million deal that will accelerate its growth in heritage European markets.BeautyMatter spoke to Fernando Acosta, Chief Executive Officer of RoC Skincare, about the next chapter of the brand, building consumer trust in a competitive environment, and why education is key.What made that concept of the Look Forward Project feel important to launch?I believe that brands need to be very clear about the whys. I was part of the Dove campaign for Real Beauty that was launched ages ago, so I learned a lot.